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【With the same author name:【王晓玉】 Found 5 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
The Impact of Temperature on Consumer Behavior: A Review and Prospects
Cao Qi, Wang Xiaoyu
First published at: May 20, 2024
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doi:10.16538/j.cnki.fem.20230712.304
Foreign Economics & Management, Vol. 46, Issue 05, pp. 136 - 152
  
产品危机对危机品牌竞争对手的溢出效应研究述评与展望
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Foreign Economics & Management, Vol. 34, Issue 02, pp. 58 - 64
  
负面营销事件中品牌资产的作用研究综述
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Foreign Economics & Management, Vol. 32, Issue 02, pp. 45 - 50
  
企业营销负面曝光事件研究述评
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Foreign Economics & Management, Vol. 31, Issue 02, pp. 33 - 39
  
西方消费者考虑集研究综述
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Foreign Economics & Management, Vol. 27, Issue 10, pp.
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