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Same Author Name Articles
【With the same author name:【王晓玉】 Found 5 articles】
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MARKETING
| F270
The Impact of Temperature on Consumer Behavior: A Review and Prospects
Cao Qi
,
Wang Xiaoyu
Temperature is an important basis for enterprises to carry out marketing activities, and it has a significant impact on consumers. In the field of marketing, although temperature-related r...
First published at: May 20, 2024
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ESI
doi:
10.16538/j.cnki.fem.20230712.304
Foreign Economics & Management
, Vol. 46, Issue 05
, pp. 136 - 152
产品危机对危机品牌竞争对手的溢出效应研究述评与展望
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ESI
Foreign Economics & Management
, Vol. 34, Issue 02
, pp. 58 - 64
负面营销事件中品牌资产的作用研究综述
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ESI
Foreign Economics & Management
, Vol. 32, Issue 02
, pp. 45 - 50
企业营销负面曝光事件研究述评
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ESI
Foreign Economics & Management
, Vol. 31, Issue 02
, pp. 33 - 39
西方消费者考虑集研究综述
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ESI
Foreign Economics & Management
, Vol. 27, Issue 10
, pp.
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