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Same Author Name Articles
【With the same author name:【林晶晶】 Found 1 articles】
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MARKETING
| F270
Visual Elements in Brand Aesthetics: A Review and Prospects
He Yun
,
Li Xiao
,
Lin Jingjing
, et al
Brand visual aesthetics play an increasingly prominent role in consumer decision-making, and the proportion of visual aesthetics in corporate brand strategy is also increasing. Scholars ha...
First published at: Aug 20, 2022
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ESI
doi:
10.16538/j.cnki.fem.20220513.301
Foreign Economics & Management
, Vol. 44, Issue 08
, pp. 121 - 137
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