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【With the same author name:【孙洪杰】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Does Positive Word-of-Mouth of Luxury Brands Lead to Favorable Image? The Negative Effect of Social Characteristics on Brand Attitudes in Social Media

Feng Wenting, Yi Mengjie, Sun Hongjie

Social media has become an important method for the word-of-mouth (WOM) marketing of luxury brands. Considering the social symbolism of luxury brands and the interactivity of social media,...

First published at: Jan 20, 2022

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doi:10.16538/j.cnki.fem.20210809.301

Foreign Economics & Management, Vol. 44, Issue 01, pp. 119 - 136

| F270

Consumers’ Multi-sensory Interaction: Performance, Formation Mechanism and Research Prospects

Zhang Quancheng, Lai Tianhao, Yang Yuke, et al

There is interaction between consumers’ different sensory modalities. A sensory from one modality can influence the sensory from another modality, and their congruency can also influence ...

First published at: Jul 01, 2017

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doi:10.16538/j.cnki.fem.2017.07.006

Foreign Economics & Management, Vol. 39, Issue 07, pp. 80 - 90

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