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【With the same author name:【刘冬梅】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

“One-to-one” or “One-to-many”? A Study on the Differential Impact and Mechanisms of Service Customization Models

Wang Haoyue, Liu Dongmei, Wang Yuxuan, et al

There are two service customization models available for enterprises: “one-to-one” service customization tailored to personal needs and “one-to-many” service customization tailored to ...

First published at: Oct 20, 2025

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doi:10.16538/j.cnki.fem.20250528.301

Foreign Economics & Management, Vol. 47, Issue 10, pp. 57 - 76

MARKETING | F270

Highlight Similarity between Users or Similarity between Products? The Impact of Recommendation Interpretation Frameworks on Consumer Click Intention

Wang Yonggui, Liu Dongmei

Based on the social influence theory, this paper examines the impact of frameworks that highlight similarity between users and similarity between products on consumer click intention throu...

First published at: Mar 20, 2024

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doi:10.16538/j.cnki.fem.20230610.102

Foreign Economics & Management, Vol. 46, Issue 03, pp. 3 - 17

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