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【With the same author name:【冯文婷】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

The Impact of Absurdist-style Product Design on Luxury Brand Preference

Feng Wenting, Zeng Yuelong, Pu Gefei, et al

Based on the countersignaling theory, this paper investigates how absurdist-style product design affects consumer brand preference through six experiments. Experiment 1 provides preliminar...

First published at: Dec 20, 2025

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doi:10.16538/j.cnki.fem.20250412.301

Foreign Economics & Management, Vol. 47, Issue 12, pp. 113 - 134

MARKETING | F270

Does Positive Word-of-Mouth of Luxury Brands Lead to Favorable Image? The Negative Effect of Social Characteristics on Brand Attitudes in Social Media

Feng Wenting, Yi Mengjie, Sun Hongjie

Social media has become an important method for the word-of-mouth (WOM) marketing of luxury brands. Considering the social symbolism of luxury brands and the interactivity of social media,...

First published at: Jan 20, 2022

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doi:10.16538/j.cnki.fem.20210809.301

Foreign Economics & Management, Vol. 44, Issue 01, pp. 119 - 136

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