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【With the same author name:【Wang Haiyan】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Cold or Warm: The Matching Effect between Self-awareness in Social Media Use and Communication Style of Luxury Advertising

Fei Xianzheng, Jiang Wen, Wang Haiyan

With the younger consumption groups of luxury brands and the wide application of social media, the marketing communication of traditional luxury brands is facing huge challenges. How to se...

First published at: Jul 20, 2024

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doi:10.16538/j.cnki.fem.20230901.301

Foreign Economics & Management, Vol. 46, Issue 07, pp. 102 - 119

| C912.68；F202

Social Interaction and Family Entrepreneurship

Hu Hao, Wang Haiyan, Zhang Peiying

Since the call of Premier Li Keqiang for the " mass entrepreneurship and innovation”, the society has set off a wave of entrepreneurship for all. Among them, college students, i...

First published at: Dec 01, 2018

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doi:10.16538/j.cnki.jfe.2018.12.003

Journal of Finance and Economics, Vol. 44, Issue 12, pp. 31 - 43

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