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【With the same author name:【Ran Yaxuan】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

“Sound” Touches Hearts: The Marketing Effect, Mechanism, and Automatic Extraction Technique of Audio

Ran Yaxuan, Dong Linkang, Huang Yuting, et al

As an important communication tool, audio is ubiquitous in marketing. Compared with other marketing communication tools (such as text, picture, smell, etc.), audio has the advantages of wi...

First published at: Nov 20, 2024

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doi:10.16538/j.cnki.fem.20240815.301

Foreign Economics & Management, Vol. 46, Issue 11, pp. 85 - 102

MARKETING | F270

The Lay Theory from a Marketing Perspective: Connotations, Effects, and Invocations

Ran Yaxuan, Niu Yixin, Zhang Yunhan, et al

The lay theory refers to the general knowledge constructs formed by individuals based on daily observations and personal experiences, as opposed to scientific explanations. It plays a cruc...

First published at: Jan 20, 2024

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doi:10.16538/j.cnki.fem.20230816.301

Foreign Economics & Management, Vol. 46, Issue 01, pp. 139 - 152

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