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【With the same author name:【Kong Xiangxi】 Found 1 articles】 /Page Order by: Asce Desc

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Love or Hate: Study on the Role of Brand Authenticity in M&A

Wang Xinxin, Kong Xiangxi, Yao Peng

Under the development concept of China’s own brand project, more and more companies are acquiring other brands to complete their brand image leapfrogging. However, in practice, many brand...

First published at: Oct 20, 2020

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doi:10.16538/j.cnki.jsufe.2020.05.004

Journal of Shanghai University of Finance and Economics, Vol. 22, Issue 05, pp. 49 - 63

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