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【With the same author name:【Jiang Lianxiong】 Found 3 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
The Impact of Brand Architecture Strategy on Firm Value and Its Mechanism
Jiang Lianxiong, Lan Ziyuan, Xu Yifan, et al
First published at: Nov 20, 2022
View: HTML | PDF | Download PDF(1537.9 KB) | ESI
doi:10.16538/j.cnki.fem.20220815.301
Foreign Economics & Management, Vol. 44, Issue 11, pp. 3 - 28
    |  F270
Brand Architecture Strategy: Research Review and Prospects
Jiang Lianxiong, Zhu Huihuang, He Yun, et al
First published at: Oct 20, 2020
View: HTML | PDF | Download PDF(574.1 KB) | ESI
doi:10.16538/j.cnki.fem.20200720.301
Foreign Economics & Management, Vol. 42, Issue 10, pp. 49 - 61
    |  F270
How Do Firm Innovative Activities Transform into Brand Effect: Dominant Categorization Cognition Mechanism
Jiang Lianxiong, Zhan Nan, Zhu Huihuang, et al
First published at: Mar 01, 2017
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doi:10.16538/j.cnki.fem.2017.03.005
Foreign Economics & Management, Vol. 39, Issue 03, pp. 61 - 78
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