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【With the same author name:【Gao Haixia】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

The Counterintuitive Effect of Negative Reviews: A Review and Prospects

Gao Haixia, Lei Chaolong

In the realm of consumer decision-making, online reviews serve as a crucial determinant, with particular emphasis on negative reviews due to their substantial impact on consumer behavior. ...

First published at: Feb 20, 2025

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doi:10.16538/j.cnki.fem.20240528.301

Foreign Economics & Management, Vol. 47, Issue 02, pp. 103 - 118

| F270

A Literature Review of Consumer Attitudinal Ambivalence and Prospects

Gao Haixia, Zhang Min

The development of network economy and the increase in consumer demand often lead to consumer attitudinal ambivalence in consumption decisions. Compared to traditional unidimensional attit...

First published at: Jan 25, 2016

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doi:10.16538/j.cnki.fem.2016.02.005

Foreign Economics & Management, Vol. 38, Issue 02, pp. 62 - 74

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