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Cold or Warm: The Matching Effect between Self-awareness in Social Media Use and Communication Style of Luxury Advertising
Fei Xianzheng, Jiang Wen, Wang Haiyan
First published at: Jul 20, 2024
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doi:10.16538/j.cnki.fem.20230901.301
Foreign Economics & Management, Vol. 46, Issue 07, pp. 102 - 119
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