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【With the same author name:【牛熠欣】 Found 1 articles】
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MARKETING
| F270
The Lay Theory from a Marketing Perspective: Connotations, Effects, and Invocations
Ran Yaxuan
,
Niu Yixin
,
Zhang Yunhan
, et al
The lay theory refers to the general knowledge constructs formed by individuals based on daily observations and personal experiences, as opposed to scientific explanations. It plays a cruc...
First published at: Jan 20, 2024
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ESI
doi:
10.16538/j.cnki.fem.20230816.301
Foreign Economics & Management
, Vol. 46, Issue 01
, pp. 139 - 152
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Journal of Shanghai University of Finance and Economics
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