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Same Author Name Articles
【With the same author name:【涂红伟】 Found 7 articles】
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MARKETING
| F270
A Literature Review of Customer Gratitude and Future Prospects
Tu Hongwei
,
Zhang Zhihui
,
Ma Jianfeng
As an important emotion state that effectively connects the relationship between enterprises and customers, customer gratitude not only helps to stimulate customers’ emotion and cogn...
First published at: Feb 20, 2021
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(929.1 KB) |
ESI
doi:
10.16538/j.cnki.fem.20200803.301
Foreign Economics & Management
, Vol. 43, Issue 02
, pp. 68 - 83
| F270
Consumer Cosmopolitanism: A Literature Review and Future Research Directions
Guo Gongxing
,
Zhou Xing
,
Tu Hongwei
Consumer cosmopolitanism refers to the consumers’ openness in terms of thought, appreciation attitudes towards the diversification of global products & services, and the tendency of w...
First published at: Mar 01, 2017
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(752.9 KB) |
ESI
doi:
10.16538/j.cnki.fem.2017.03.006
Foreign Economics & Management
, Vol. 39, Issue 03
, pp. 79 - 89
| F270
A Review of Research Context of Consumer Confusion and Future Prospects
Tu Hongwei
,
Xia Junjun
,
Guo Gongxing
Consumer confusion refers to uncertain and anxious state of mind in specific consumption environment, which mainly stems from some fuzzy factors, such as similarity production, overload in...
First published at: Dec 20, 2016
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(840.8 KB) |
ESI
doi:
10.16538/j.cnki.fem.2016.12.004
Foreign Economics & Management
, Vol. 38, Issue 12
, pp. 46 - 58
A Review of Research Context of Consumer Animosity and Future Prospects
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ESI
Foreign Economics & Management
, Vol. 36, Issue 06
, pp. 51 - 59
A Review of Foreign Literature of Consumer Opinion Leaders and Prospects
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ESI
Foreign Economics & Management
, Vol. 36, Issue 05
, pp. 32 - 39
消费者信任修复研究评介及展望
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ESI
Foreign Economics & Management
, Vol. 34, Issue 01
, pp. 57 - 64
消费者渠道迁徙行为研究评介与展望
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ESI
Foreign Economics & Management
, Vol. 33, Issue 06
, pp. 42 - 49
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