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How to Use “Jade of Other Mountains” in Cultural Resources? A Study on Consumer Responses to Brand Cultural Appropriation Based on the Grounded Theory
Zhang Yicong, Guo Xiaoling, Xu Zhennan
First published at: Mar 20, 2024
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doi:10.16538/j.cnki.fem.20230605.301
Foreign Economics & Management, Vol. 46, Issue 03, pp. 18 - 35
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