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Will Consumers Respond to a Company’s Value Propositions? The Influence of Happiness Motivations on Value Proposition Intensity
Zhang Aiping, Wang Chenguang
First published at: Nov 01, 2018
View: HTML | PDF | Download PDF(688.9 KB) | ESI
doi:10.16538/j.cnki.fem.2018.11.007
Foreign Economics & Management, Vol. 40, Issue 11, pp. 89 - 100
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