Home  >  Same Author Name Articles
【With the same author name:【吴水龙】 Found 6 articles】     /Page   Order by:   Asce   Desc   
Select all:    Export Citations as: For   
  MARKETING  |  F270
The Impact of Brand Architecture Strategy on Firm Value and Its Mechanism
Jiang Lianxiong, Lan Ziyuan, Xu Yifan, et al
First published at: Nov 20, 2022
View: HTML | PDF | Download PDF(1537.9 KB) | ESI
doi:10.16538/j.cnki.fem.20220815.301
Foreign Economics & Management, Vol. 44, Issue 11, pp. 3 - 28
    |  F270
Brand Architecture Strategy: Research Review and Prospects
Jiang Lianxiong, Zhu Huihuang, He Yun, et al
First published at: Oct 20, 2020
View: HTML | PDF | Download PDF(574.1 KB) | ESI
doi:10.16538/j.cnki.fem.20200720.301
Foreign Economics & Management, Vol. 42, Issue 10, pp. 49 - 61
    |  F270
How Do Firm Innovative Activities Transform into Brand Effect: Dominant Categorization Cognition Mechanism
Jiang Lianxiong, Zhan Nan, Zhu Huihuang, et al
First published at: Mar 01, 2017
View: HTML | PDF | Download PDF(908.2 KB) | ESI
doi:10.16538/j.cnki.fem.2017.03.005
Foreign Economics & Management, Vol. 39, Issue 03, pp. 61 - 78
  
公司品牌对产品评价影响研究的新进展
View: HTML | PDF(0 KB) | ESI
Foreign Economics & Management, Vol. 31, Issue 12, pp. 45 - 50
  
公司品牌研究述评
View: HTML | PDF(0 KB) | ESI
Foreign Economics & Management, Vol. 31, Issue 03, pp. 30 - 37
  
品牌理论里程碑探析
View: HTML | PDF(0 KB) | ESI
Foreign Economics & Management, Vol. 31, Issue 01, pp. 32 - 42
Journals  |   Articles  |   Submission  |   Subscribe  |   Contact us
Copyright 2024 © Department of Academic Journals, SUFE    No. 321 Guoding Rd, Shanghai, China    P.O: 200433