Articles with the same author name -- Department of Academic Journals, SUFE

Home > Same Author Name Articles

【With the same author name:【冉雅璇】 Found 2 articles】 /Page Order by: Asce Desc

Select all: Export Citations as: For

MARKETING | F270

“Sound” Touches Hearts: The Marketing Effect, Mechanism, and Automatic Extraction Technique of Audio

Ran Yaxuan, Dong Linkang, Huang Yuting, et al

As an important communication tool, audio is ubiquitous in marketing. Compared with other marketing communication tools (such as text, picture, smell, etc.), audio has the advantages of wi...

First published at: Nov 20, 2024

View: HTML | PDF | Download PDF(2066.9 KB) | ESI

doi:10.16538/j.cnki.fem.20240815.301

Foreign Economics & Management, Vol. 46, Issue 11, pp. 85 - 102

MARKETING | F270

The Lay Theory from a Marketing Perspective: Connotations, Effects, and Invocations

Ran Yaxuan, Niu Yixin, Zhang Yunhan, et al

The lay theory refers to the general knowledge constructs formed by individuals based on daily observations and personal experiences, as opposed to scientific explanations. It plays a cruc...

First published at: Jan 20, 2024

View: HTML | PDF | Download PDF(1290.2 KB) | ESI

doi:10.16538/j.cnki.fem.20230816.301

Foreign Economics & Management, Vol. 46, Issue 01, pp. 139 - 152

Submission

Peer Review

Editorial

Search

Journal of Finance and Economics

Foreign Economics & Management

Journal of Shanghai University of Finance and Economics

Journals | Articles | Submission | Subscribe | Contact us

Copyright 2025 © Department of Academic Journals, SUFE No. 321 Guoding Rd, Shanghai, China P.O: 200433