日本企业营销模式的变迁:从独立到合作
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外国经济与管理 2000 年 第 22 卷第 02 期, 页码：
摘要
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摘要
在过去几十年中,日本企业最为流行的营销模式是独立营销模式,但是由于日本企业所面临的经营环境的变化,独立营销模式受到了前所未有的挑战,许多日本企业正试图用一种风格迥异的合作营销模式代替它。本文论述了日本近年来经营环境的变化以及由此引发的营销模式的变革和发展方向。
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[3 ]Ishii,Junzo,Masaaki Takemura,and Shiho Numagam i.Eigyou no Kakushin - Takarabelm ont( Sales Innovation- Takara-beleont) ( in Japanese) [J].Marketing Journal,No.4 9,1993 ,81- 91.
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[5 ]Shankar Ganesan.Determinants of L ong- Term Orientation in Buyer- Saler Relationships[J].Journal of Marketing,Vol.5 8,No.2 ,1994 ,1- 19.
[6]Siguan,J.A.G.Brown,and R.E.Widing.the Influence of The Market Orientation of the Firm on Sales Force Behaviorand Attitudes[J].Journal of Marketing Research,V ol.3 1,No.1,1994 ,10 6- 116
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杨惠敏. 日本企业营销模式的变迁:从独立到合作[J]. 外国经济与管理, 2000, 22(2): 0.
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