网络消费行为研究脉络梳理与网络消费决策双轨模型构建
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外国经济与管理 2014 年 第 36 卷第 08 期, 页码：53 - 61
摘要
参考文献
摘要
长久以来,网络消费行为研究沿袭了传统的范式和方法,注重以消费心理解释或预测消费行为,且主要通过问卷调研法获取数据。虽然消费心理模型的不断优化提高了其对消费行为的解释力,但目前相关研究仍未充分体现网络消费行为和传统市场消费行为的差异。本文从网络消费行为研究的内容、发展阶段、进展和不足等方面对以往文献进行分析,并基于此对未来研究方向进行预测,最终整合提出包含行为路径及心理路径的网络消费决策双轨理论假想。
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[6]Gefen D,et al.Trust and TAM in online shopping:An integrated model[J].MIS Quarterly,2003,27(1):51-90.
[7]Ha Y and Lennon S J.Online visual merchandising(VMD)cues and consumer pleasure and arousal:Purchasing versus browsing situation[J].Psychology&Marketing,2010,27(2):141-165.
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[10]Jiang Z,et al.Effects of interactivity on website involvement and purchase intention[J].Journal of the Association for Information Systems,2010,11(1):34-59.
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[16]McKnight D H and Chervany N L.What trust means in e-commerce customer relationships:An interdisciplinary conceptual typology[J].International Journal of Electronic Commerce,2001,6(2):35-59.
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[18]Novak T P,et al.Measuring the customer experience in online environments:A structural modeling approach[J].Marketing Science,2000,19(1):22-42.
[19]Pavlou P A.Consumer acceptance of electronic commerce:Integrating trust and risk with the technology acceptance model[J].International Journal of Electronic Commerce,2003,7(3):101-134.
[20]Pavlou P A and Fygenson M.Understanding and predicting electronic commerce adoption:An extension of the theory of planned behavior[J].MIS Quarterly,2006,30(1):115-143.
[21]Peterson R A and Merino M C.Consumer information search behavior and the Internet[J].Psychology&Marketing,2003,20(2):99-121.
[22]Shim S,et al.An online prepurchase intentions model:The role of intention to search[J].Journal of Retailing,2001,77(3):397-416.
[23]Sicilia M,et al.Effects of interactivity in a web site-The moderating effect of need for cognition[J].Journal of Advertising,2005,34(3):31-45.
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[25]Weathers D,et al.Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods[J].Journal of Retailing,2007,83(4):393-401.
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引用本文
沈蕾, 郑智颖. 网络消费行为研究脉络梳理与网络消费决策双轨模型构建[J]. 外国经济与管理, 2014, 36(8): 53–61.
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