4452 
4227在消费领域，习惯扮演着重要而特殊的角色，它既是消费者高频重复某一购买、惠顾等行为的关键驱动力，也是阻碍消费者新产品采纳、品牌转换、长期目标追求等行为改变的重要壁垒。与目标、态度等动机因素相比，习惯这一构念在营销学界一直没有引发足够的关注，其背后特殊的内在机制与影响效应也长期被忽视。鉴于此，本文尝试通过梳理跨学科领域涉及消费习惯的文献，来重新审视消费领域的习惯界定与测量方法，阐明影响消费习惯引发和形成的前置因素，归纳习惯对消费者福祉以及企业效益的影响效应，并对未来研究方向进行展望，以期为未来营销领域的消费习惯研究与营销实践提供参考。
消费习惯研究述评与展望
摘要
参考文献
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引用本文
杜立婷, 李东进. 消费习惯研究述评与展望[J]. 外国经济与管理, 2023, 45(7): 71-90.
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