7197 
10449在中国情境下，“即兴”作为创业过程中频发的一种普遍行为，已成为创业研究中的热点议题。即兴行为能够有效帮助新创企业应对意料之外事件的发生，在高度动荡的环境下，对新创企业的存活起着至关重要的作用，但是“摸着石头过河”的即兴行为往往具有较高的不确定性。而惯例既可以使组织在适应变化时保持稳定性，通过对惯例的重组还可以提高组织的灵活性。但是，对于一个企业而言，惯例的积累需要经历一个从无到有、由少渐丰、不断更新的过程。而新创企业由于缺乏惯例, 往往依靠即兴行为来应对突发事件。尽管许多学者已开始关注企业的惯性研究，但新创企业的惯例形成机理尚不清晰，作为即兴行为频发的新创企业，其即兴行为对惯例的形成机理尚未得到有效揭示。因而基于创业学习的视角，引入交互记忆系统，揭示新创企业即兴行为到惯例的形成机理，在理论上不仅有助于提升新创企业即兴行为的有效性，使新创企业在无法预知的不确定下提升存活概率，还有助于新创企业惯例的形成，为新创企业的长期发展奠定坚实的基础，进而在实践中指导新创企业的生存和发展。
新创企业即兴行为到惯例的形成机理：基于创业学习视角
摘要
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引用本文
马鸿佳, 吴娟, 郎春婷. 新创企业即兴行为到惯例的形成机理：基于创业学习视角[J]. 外国经济与管理, 2018, 40(11): 116-128.
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