营销 | Department of Academic Journals, SUFE http://qks.sufe.edu.cn/J/Column/营销?jid=j00002 en_us Copyright 2017.4 by Department of Academic Journals, SUFE. all rights reserved Jul 18, 2026 <![CDATA[[营销 | Department of Academic Journals, SUFE]The Persuasion of Health-Related Advertising: Which Is More Important, “Effectiveness” or “Easiness to Use”?]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0e0fcd64-f19b-4944-9cd3-3817f862b827 DAJ-SUFE 2020-02-01 <![CDATA[[营销 | Department of Academic Journals, SUFE]Click or Slide? Research on the Effect of Page-Turning Actions on Users’ Online Immersion Intensity]]> http://qks.sufe.edu.cn/J/ArticleQuery/A16b3e4e3-fe4a-4f9a-91b4-7f8c028dbcd7 DAJ-SUFE 2020-02-01 <![CDATA[[营销 | Department of Academic Journals, SUFE]Status Compensation: The Effect of Brand Anthropomorphism “Brand as a Servant” on the Purchase Intention]]> http://qks.sufe.edu.cn/J/ArticleQuery/467127cd-44c0-4cb4-836d-4a0a668a2d7f DAJ-SUFE 2020-02-01