王慧农. 日本企业在中国市场的广告策略分析[J]. Foreign Economics & Management, 1992, 14(12): 37–39.

Foreign Economics & Management
LiZengquan, Editor-in-Chief
ZhengChunrong, Vice Executive Editor-in-Chief
YinHuifang HeXiaogang LiuJianguo, Vice Editor-in-Chief