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试析调节点理论及其对广告研究的深化作用
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Foreign Economics & Management Vol. 31, Issue 08, pp. - 58 (2009)
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熊素红, 景奉杰, 李四兰. 试析调节点理论及其对广告研究的深化作用[J]. Foreign Economics & Management, 2009, 31(8): 0–58. 
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2009, Issue 08
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