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消费者抵制与品牌营销范式创新
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Foreign Economics & Management Vol. 26, Issue 08, pp. 35 - 39 (2004)
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王长征. 消费者抵制与品牌营销范式创新[J]. Foreign Economics & Management, 2004, 26(8): 35–39. 
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2004, Issue 08
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