How to integrate research and teaching is a vital but little-studied topic in business academia. In the West, pedagogy and research often make for strange bedfellows, while teaching and theoretical work in the East are united by the ancient philosophical notion of " oneness”. Indeed, in the Confucian tradition scholars in China devote themselves to work that goes beyond both teaching and research and publishing impetus of their Western counterparts. The Eastern scholar’s paramount task is to be a respected teacher as expressed in an ethos of educating students of all kinds and caring for the greater community. This paper takes up the case of competitive dynamics, a management topic developed in the West, to demonstrate how teaching and research may be balanced and even integrated much as in the traditional Eastern pedagogical conception. The effort to bridge the research-teaching divide is instructional for scholars seeking to transfer theory to the classroom and for researchers aiming to broaden the scope of their investigations. In the process, the paper raises a fundamental question: What does " scholarship” in the applied academic fields, such as management, mean in modern China and within a global context?