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Does the City Gate on Fire Benefit the Fish in Pool? The Reverse Spillover Effect of Negative Exposure of Product Brands on Ingredient Brands
He Yun, Zhong Ke, Sun Chengcheng
First published at: Nov 01, 2017
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doi:10.16538/j.cnki.fem.2017.11.001
Foreign Economics & Management, Vol. 39, Issue 11, pp. 3 - 13
  
A Review of the Literature of Ingredient Branding
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Foreign Economics & Management, Vol. 36, Issue 06, pp. 42 - 50
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