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【With the same tag:【消费者民族中心主义】 Found 4 articles】 /Page Order by: Asce Desc

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| F270

Consumer Cosmopolitanism: A Literature Review and Future Research Directions

Guo Gongxing, Zhou Xing, Tu Hongwei

Consumer cosmopolitanism refers to the consumers’ openness in terms of thought, appreciation attitudes towards the diversification of global products & services, and the tendency of w...

First published at: Mar 01, 2017

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doi:10.16538/j.cnki.fem.2017.03.006

Foreign Economics & Management, Vol. 39, Issue 03, pp. 79 - 89

| F270

A Literature Review of Consumer Affinity and Prospects

Guo Gongxing, Zhou Xing

Consumer affinity is defined as a feeling of liking for a specific country based on consumers' personal experience or subjective perception.With the increasing trend of globalization,the f...

First published at: Jan 25, 2016

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doi:10.16538/j.cnki.fem.2016.01.007

Foreign Economics & Management, Vol. 38, Issue 01, pp. 76 - 86

A Review of Research Context of Consumer Animosity and Future Prospects

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Foreign Economics & Management, Vol. 36, Issue 06, pp. 51 - 59

消费者我族主义研究概述

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Foreign Economics & Management, Vol. 32, Issue 12, pp. 43 - 49

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