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Same Tag Articles
【With the same tag:【服务营销】 Found 8 articles】
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SPECIAL ISSUE
| F270
A Review and Prospects of Prosumers in the Digital Economy
Xiang Diandian
,
Bao Ying
,
Jiao Guanzhe
Prosumers are those consumers featured with a production function. They not only create value through production activities, but also enjoy the value through consumption activities. The de...
First published at: Mar 20, 2022
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(766.6 KB) |
ESI
doi:
10.16538/j.cnki.fem.20211028.102
Foreign Economics & Management
, Vol. 44, Issue 03
, pp. 36 - 52
SPECIAL ISSUE
| F270
A Review and Prospects of Customer Behavior under AI Service
Du Jiangang
,
Zhao Huan
,
Su Jiuru
, et al
The new generation of AI is being widely used in the service industry, and has a profound impact on service consumption and service economy. AI service runs through the entire service expe...
First published at: Mar 20, 2022
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(1070.5 KB) |
ESI
doi:
10.16538/j.cnki.fem.20211017.101
Foreign Economics & Management
, Vol. 44, Issue 03
, pp. 19 - 35
多渠道服务管理研究述评
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ESI
Foreign Economics & Management
, Vol. 34, Issue 12
, pp. 71 - 78
品牌资产管理新视角——基于员工的品牌资产研究述评
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ESI
Foreign Economics & Management
, Vol. 33, Issue 09
, pp. 34 - 42
顾客不当行为研究回顾与展望
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ESI
Foreign Economics & Management
, Vol. 32, Issue 10
, pp. 58 - 64
服务保证研究回顾与展望
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| PDF(0 KB) |
ESI
Foreign Economics & Management
, Vol. 30, Issue 05
, pp. 42 - 47
西方营销理论的新发展——复古营销与
服务营销
理论述评
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ESI
Foreign Economics & Management
, Vol. 25, Issue 12
, pp. 27 - 30
服务营销
创造顾客忠诚
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ESI
Foreign Economics & Management
, Vol. 23, Issue 11
, pp. 34 - 38
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