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【With the same tag:【整合营销】 Found 3 articles】     /Page   Order by:   Asce   Desc   
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A Literature Review of Advertising Synergy Effect and Prospects
Wang Ping, Sun Wanling, Fan Xiucheng, et al
First published at: Nov 20, 2016
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doi:10.16538/j.cnki.fem.2016.11.002
Foreign Economics & Management, Vol. 38, Issue 11, pp. 14 - 28
  
整合营销传播理论在公共卫生危机中的应用研究——以SARS危机为例
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Foreign Economics & Management, Vol. 26, Issue 03, pp. 33 - 38
  
整合营销传播范式下的西方广告公司组织变革
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Foreign Economics & Management, Vol. 26, Issue 01, pp. 44 - 47
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