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【With the same tag:【外国式品牌命名】 Found 1 articles】
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| F270
Are Foreign Monks Better at Chanting Sutras? A Literature Review of Foreign Branding and Prospects
Shang Xiaoyan
,
Guo Xiaoling
Foreign branding is the strategy of spelling or pronouncing a brand name in a foreign language. Brands employing foreign branding strategy are referred to as foreign-sounding brand name(s)...
First published at: Nov 01, 2017
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ESI
doi:
10.16538/j.cnki.fem.2017.11.002
Foreign Economics & Management
, Vol. 39, Issue 11
, pp. 14 - 30
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Journal of Shanghai University of Finance and Economics
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