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【With the same tag:【品牌标识】 Found 2 articles】 /Page Order by: Asce Desc

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| F270

Brand should Be Gorgeous: A Literature Review of Consumer Response to Brand Logo Design

Shang Xiaoyan, Guo Xiaoling

Nowadays design has become the third driver of innovation after technology and market. Brand logo design reflects the “appearance” of the brand, which influences the brand image, custome...

First published at: Jan 01, 2020

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doi:10.16538/j.cnki.fem.20191111.001

Foreign Economics & Management, Vol. 42, Issue 01, pp. 55 - 69

| F270

Upright or Inclining? An Empirical Study of the Impact of Brand Logo Shapes on the Consumer Product Evaluation

Zhou Xiaoman, Ye Shenghong, Li Jia, et al

Brand logo is an important visual symbol of the brand, which plays a key role in creating brand equity, strengthening brand cognition, and building consumer loyalty. Many companies have re...

First published at: Feb 01, 2019

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doi:10.16538/j.cnki.fem.2019.02.007

Foreign Economics & Management, Vol. 41, Issue 02, pp. 84 - 98

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