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【With the same tag:【创新性】 Found 3 articles】     /Page   Order by:   Asce   Desc   
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Upright or Inclining? An Empirical Study of the Impact of Brand Logo Shapes on the Consumer Product Evaluation
Zhou Xiaoman, Ye Shenghong, Li Jia, et al
First published at: Feb 01, 2019
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doi:10.16538/j.cnki.fem.2019.02.007
Foreign Economics & Management, Vol. 41, Issue 02, pp. 84 - 98
  
A Literature Review of Consumer Perceived Innovativeness and Prospects
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Foreign Economics & Management, Vol. 36, Issue 10, pp. 3 - 12
  
创业导向构念测量研究前沿探析与未来研究建议——基于反映型和构成型模型
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Foreign Economics & Management, Vol. 34, Issue 06, pp. 9 - 16
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