Home  >  Same Tag Articles
【With the same tag:【准社会互动】 Found 2 articles】     /Page   Order by:   Asce   Desc   
Select all:    Export Citations as: For   
    |  F270
Research on the Influence Mechanism of Communication Style Similarity on Purchase Intention in Live Streaming Marketing
Wu Na, Ning Changhui, Gong Xiaoxiao
First published at: Aug 01, 2020
View: HTML | PDF | Download PDF(843.4 KB) | ESI
doi:10.16538/j.cnki.fem.20200511.301
Foreign Economics & Management, Vol. 42, Issue 08, pp. 81 - 95
    |  F270
Para-social Interaction in Social Media and Its Marketing Effectiveness
Yuan Denghua, Gao Lidan
First published at: Jul 01, 2020
View: HTML | PDF | Download PDF(707.2 KB) | ESI
doi:10.16538/j.cnki.fem.20200407.301
Foreign Economics & Management, Vol. 42, Issue 07, pp. 21 - 35
Journals  |   Articles  |   Submission  |   Subscribe  |   Contact us
Copyright 2026 © Department of Academic Journals, SUFE    No. 321 Guoding Rd, Shanghai, China    P.O: 200433    
0YoHA_MY51qr