Articles with the same tag -- Department of Academic Journals, SUFE

Home > Same Tag Articles

【With the same tag:【sensation】 Found 2 articles】 /Page Order by: Asce Desc

Select all: Export Citations as: For

| F270

A Literature Review of the Consumer Cognitive Miserliness Behavior and Its Marketing Implications: Based on the Framework of the Cue Utilization Theory

Lu Changbao, Hu Peishan

As a comprehensive embodiment of human laziness and bounded rationality on cognition, cognitive miserliness denotes that the brain tends to adopt the principle of the least effort during t...

First published at: Aug 01, 2018

View: HTML | PDF | Download PDF(612.4 KB) | ESI

doi:10.16538/j.cnki.fem.2018.08.005

Foreign Economics & Management, Vol. 40, Issue 08, pp. 58 - 70

| F270

Sensory Marketing:A Literature Review and Prospects

Zhong Ke, Wang Haizhong, Yang Chen

Sensory marketing is defined as “a marketing method that engages the consumers' senses and affects their perception,judgment and behavior”. It is a rapidly growing research area in recen...

First published at: May 01, 2016

View: HTML | PDF | Download PDF(731.7 KB) | ESI

doi:10.16538/j.cnki.fem.2016.05.006

Foreign Economics & Management, Vol. 38, Issue 05, pp. 69 - 85

Submission

Peer Review

Editorial

Search

Journal of Finance and Economics

Foreign Economics & Management

Journal of Shanghai University of Finance and Economics

Journals | Articles | Submission | Subscribe | Contact us

Copyright 2026 © Department of Academic Journals, SUFE No. 321 Guoding Rd, Shanghai, China P.O: 200433