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Research on the Influence Mechanism of Communication Style Similarity on Purchase Intention in Live Streaming Marketing
Wu Na, Ning Changhui, Gong Xiaoxiao
First published at: Aug 01, 2020
View: HTML | PDF | Download PDF(843.4 KB) | ESI
doi:10.16538/j.cnki.fem.20200511.301
Foreign Economics & Management, Vol. 42, Issue 08, pp. 81 - 95
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