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【With the same tag:【brand globalization】 Found 1 articles】
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| F270
How to Achieve Effective Communication in
Brand Globalization
: A Multi-case Study Based on Social Movement Theory
Wang Tao
,
Wang Yuanfu
,
Huang Jing
Nowadays, brand globalization is the route multinational enterprises must take to enter the international market and establish global brands. Many scholars have investigated how multinatio...
First published at: Jun 01, 2017
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ESI
doi:
10.16538/j.cnki.fem.2017.06.004
Foreign Economics & Management
, Vol. 39, Issue 06
, pp. 39 - 53
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Journal of Shanghai University of Finance and Economics
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