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【With the same tag:【模糊困惑】 Found 1 articles】
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| F270
A Review of Research Context of Consumer Confusion and Future Prospects
Tu Hongwei
,
Xia Junjun
,
Guo Gongxing
Consumer confusion refers to uncertain and anxious state of mind in specific consumption environment, which mainly stems from some fuzzy factors, such as similarity production, overload in...
First published at: Dec 20, 2016
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ESI
doi:
10.16538/j.cnki.fem.2016.12.004
Foreign Economics & Management
, Vol. 38, Issue 12
, pp. 46 - 58
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