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【With the same tag:【促销】 Found 3 articles】 /Page Order by: Asce Desc

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| F270

A Discount Added Is an Obstacle Created: The Impact of Multiple Discounts on Consumer Decisions

Wang Xin, Xiao Chunqu, Zhu Hong

Numerous and complicated forms of discounts are becoming ubiquitous in promotion activities. Compared to a single discount, multiple discounts refer to a promotion package with more than t...

First published at: Dec 20, 2020

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doi:10.16538/j.cnki.fem.20200904.301

Foreign Economics & Management, Vol. 42, Issue 12, pp. 56 - 71

| F270

Uncertainty Promotion Research: Theoretical Review and Latest Development

Shou Zhigang, Zheng Weihua

Customers always have the tendency to avoid uncertainty, but more and more corporations utilize uncertain promotion as a strategy in marketing activities, and deliberately give consumers a...

First published at: Mar 20, 2017

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doi:10.16538/j.cnki.fem.2017.03.007

Foreign Economics & Management, Vol. 39, Issue 03, pp. 90 - 98

消费者促销预期研究述评与展望

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Foreign Economics & Management, Vol. 37, Issue 03, pp. 40 - 52

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