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【With the same tag:【interactive behavior】 Found 1 articles】
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| F270
Research on the Effect of Value Co-creation
Interactive Behavior
on Brand Equity
Sun Yongbo
,
Ding Yixin
,
Wang Yong
The service is no longer a commodity but a foundation of value co-creation. Customers now try to play a role in each part of the business systems, use new methods and operational resources...
First published at: Apr 01, 2018
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ESI
doi:
10.16538/j.cnki.fem.2018.04.010
Foreign Economics & Management
, Vol. 40, Issue 04
, pp. 125 - 139
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Journal of Finance and Economics
Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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