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How does a Name Enable the Success of a Business Model? A Case Study of the Bike-Sharing Business Model and Institutional Bricolage
Yao Xiaotao, Huang Qianzhi, Liu Linlin
First published at: Oct 01, 2018
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doi:10.16538/j.cnki.fem.2018.10.011
Foreign Economics & Management, Vol. 40, Issue 10, pp. 139 - 152
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