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【With the same tag:【country-of-origin effect】 Found 1 articles】
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| F270
A Literature Review of Consumer Affinity and Prospects
Guo Gongxing
,
Zhou Xing
Consumer affinity is defined as a feeling of liking for a specific country based on consumers' personal experience or subjective perception.With the increasing trend of globalization,the f...
First published at: Jan 25, 2016
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ESI
doi:
10.16538/j.cnki.fem.2016.01.007
Foreign Economics & Management
, Vol. 38, Issue 01
, pp. 76 - 86
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Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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