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Nation Brand Equity: Three Perspectives of Conceptualization and Integrative Review
He Jiaxun, Wu Yi
First published at: May 01, 2020
View: HTML | PDF | Download PDF(617.3 KB) | ESI
doi:10.16538/j.cnki.fem.20200203.303
Foreign Economics & Management, Vol. 42, Issue 05, pp. 3 - 16
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