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【With the same tag:【brand logo】 Found 2 articles】     /Page   Order by:   Asce   Desc   
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Brand should Be Gorgeous: A Literature Review of Consumer Response to Brand Logo Design
Shang Xiaoyan, Guo Xiaoling
First published at: Jan 01, 2020
View: HTML | PDF | Download PDF(810.1 KB) | ESI
doi:10.16538/j.cnki.fem.20191111.001
Foreign Economics & Management, Vol. 42, Issue 01, pp. 55 - 69
    |  F270
Upright or Inclining? An Empirical Study of the Impact of Brand Logo Shapes on the Consumer Product Evaluation
Zhou Xiaoman, Ye Shenghong, Li Jia, et al
First published at: Feb 01, 2019
View: HTML | PDF | Download PDF(1173.9 KB) | ESI
doi:10.16538/j.cnki.fem.2019.02.007
Foreign Economics & Management, Vol. 41, Issue 02, pp. 84 - 98
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