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【With the same tag:【brand evangelism】 Found 1 articles】
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| F270
A Literature Review of
Brand Evangelism
Yuan Denghua
,
Wang Qi
,
Zhu Liye
Brand evangelism refers to brand identification and loyalty by consumers like evangelists who not only continuously consume this brand, but also actively persuade others to purchase this b...
First published at: Jan 25, 2016
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ESI
doi:
10.16538/j.cnki.fem.2016.03.005
Foreign Economics & Management
, Vol. 38, Issue 03
, pp. 61 - 72
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Journal of Shanghai University of Finance and Economics
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