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企业名牌战略中的进入与反进入策略─—兼论上海部分消费品生产厂商名牌战略的得失
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Journal of Finance and Economics Vol. 21, Issue 11, pp. 53 - 58 (1995)
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史东辉. 企业名牌战略中的进入与反进入策略─—兼论上海部分消费品生产厂商名牌战略的得失[J]. Journal of Finance and Economics, 1995, 21(11): 53–58. 
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1995, Issue 11
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