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The Theoretical Foundation of Brand Economics: The Demand Curve with Brand Introducedand Its Economic Analysis
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Journal of Finance and Economics Vol. 33, Issue 01, pp. 38 - 45 (2007)
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刘华军. The Theoretical Foundation of Brand Economics: The Demand Curve with Brand Introducedand Its Economic Analysis[J]. Journal of Finance and Economics, 2007, 33(1): 38–45. 
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