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【With the same author name:【韩雪珂】 Found 1 articles】 /Page Order by: Asce Desc

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How do Language Factors Influence Consumer Behavior?A Literature Review of Psycholinguistic Effects inMarketing Communications

Han Xueke, Zhong Ke, Li Xinyu

Language is one of the most important tools in marketing communications. How do various language factors affect consumer behavior? What is the mechanism behind these psycholinguistic effec...

First published at: Sep 01, 2019

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doi:10.16538/j.cnki.fem.2019.09.007

Foreign Economics & Management, Vol. 41, Issue 09, pp. 91 - 108

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