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Same Author Name Articles
【With the same author name:【汪涛】 Found 12 articles】
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| F713
The Spillover Effect of WOM Formed by Online Reviews and Its Difference among Brands
Wang Tao
,
Yu Xue
Consumers increasingly rely on online reviews to help them make consumption decisions. Meanwhile, online reviews also facilitate the comparison of product information. Consumers typically ...
First published at: Jul 01, 2019
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(658.7 KB) |
ESI
doi:
10.16538/j.cnki.fem.2019.07.009
Foreign Economics & Management
, Vol. 41, Issue 07
, pp. 125 - 136
| F270
Culture Mixing in the Adaptation of Multinational Brands’ Localization: Review and Prospects
Xiong Shasha
,
Wang Tao
,
Zhao Peng
In recent years, more and more well-known western multinational brands effort to adopt the host country’s cultural elements in the marketing and product design, such as Starbucks sel...
First published at: Jul 01, 2018
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(820.8 KB) |
ESI
doi:
10.16538/j.cnki.fem.2018.07.009
Foreign Economics & Management
, Vol. 40, Issue 07
, pp. 113 - 128
| F270
A Literature Review of Cuteness in Marketing
Xie Zhipeng
,
Wang Tao
,
Zhao Jing
Cute designs can be frequently found in products, brands and advertisements. Scholars have paid close attention to cuteness, and yet the existing literature scatters throughout sociology, ...
First published at: May 01, 2018
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(756.0 KB) |
ESI
doi:
10.16538/j.cnki.fem.2018.05.005
Foreign Economics & Management
, Vol. 40, Issue 05
, pp. 56 - 68
| F270
How to Achieve Effective Communication in Brand Globalization: A Multi-case Study Based on Social Movement Theory
Wang Tao
,
Wang Yuanfu
,
Huang Jing
Nowadays, brand globalization is the route multinational enterprises must take to enter the international market and establish global brands. Many scholars have investigated how multinatio...
First published at: Jun 01, 2017
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(725.9 KB) |
ESI
doi:
10.16538/j.cnki.fem.2017.06.004
Foreign Economics & Management
, Vol. 39, Issue 06
, pp. 39 - 53
A Review of the Literature of Personification Marketing
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ESI
Foreign Economics & Management
, Vol. 36, Issue 01
, pp. 38 - 45
顾客组织社会化研究综述与未来展望
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ESI
Foreign Economics & Management
, Vol. 33, Issue 02
, pp. 33 - 40
网络化营销:基于价值网络化的营销范式初探
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ESI
Foreign Economics & Management
, Vol. 32, Issue 01
, pp. 34 - 40
试论转换成本分类、测量及其对消费者的影响
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ESI
Foreign Economics & Management
, Vol. 28, Issue 08
, pp. 19 - 25
国外交叉销售研究综述
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ESI
Foreign Economics & Management
, Vol. 27, Issue 04
, pp. 43 - 49
跨国公司研发国际化从竞争导向到顾客导向的转变
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ESI
Foreign Economics & Management
, Vol. 26, Issue 03
, pp. 2 - 5
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