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Same Author Name Articles
【With the same author name:【宋金柱】 Found 2 articles】
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| F270
A Literature Review of Mental Simulation in New Product Marketing
Song Jinzhu
,
Wang Sheng
,
Ying Jiaming
To successfully introduce a new product to the consumer market, the company needs to effectively communicate with target customers. In new product marketing practices, a widely used commun...
First published at: Jul 01, 2020
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ESI
doi:
10.16538/j.cnki.fem.20200212.301
Foreign Economics & Management
, Vol. 42, Issue 07
, pp. 36 - 47
A Review of Western Literature of Share of Wallet
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ESI
Foreign Economics & Management
, Vol. 35, Issue 12
, pp. 41 - 49
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